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You are not required to hustle

Bridget Wood

By Julia Matheson

Taking a sick day is pretty unheard of when you run your own business.

But when your body is screaming at you to stop, sometimes that’s all you can do.

Yesterday I awoke at 2am to nausea and then got to know my bathroom sink very intimately, then my stomach continued to cramp and bloat for the next 24 hours causing me stabbing pain. I’m still not right, but I’m feeling a hell-of-a-lot better today! The graphic description aside (sorry, I hope you’re not eating while reading this!), the point is I HAD to wipe my calendar clear, all those “urgent” things on my to-do list had to stay right where they were. Un-done.

There’s so much guilt that comes with this for me, all the “shoulds” and things I wanted to get done. All of it is my own uber-high expectations. No one else is putting this pressure on me, it’s all coming from myself.

My work right now is to balance my feminine and masculine energies, you see I’m very much a do-er, I’m self-reliant, independent, strong and love being in action. This way of being always takes precedent over going with the flow (*read letting go), surrendering and allowing things to unfold organically. After some pondering, I’ve realised it all comes down to TRUST and FAITH, or my lack there of. When I feel like I have to make something happen, I am coming from a place of fear, or lack, because I don’t believe that without my own effort, things will happen. That’s the masculine energy, and he’s a control freak who believes that the universe revolves around him.

So yesterday the feminine reigned over my kingdom! There was nap taking in the middle of the day *gasp*, I didn’t turn on my computer, my phone was on silent, I didn’t know what time it was most of the day – all I wanted was for my stomach pain to end as I slept, sipped peppermint tea and covered my body in heat packs.

And you know what? The world didn’t end! My life didn’t come crashing down around my ankles, and my business sure didn’t collapse in one day. Turns out all those urgent things, weren’t so urgent after all.

Lesson learned?

It’s OK to slow down. In fact, it’s necessary.

So why do I have to wait until my body shuts down for me to calm my farm? Because often it won’t be as black and white as being sick, or experiencing crippling pain. It will be subtle and you will have to listen very carefully to realise that you DO have a choice. It’s important to know that you always have a choice, so you can make a conscious decision in the moment, instead of running on auto-pilot.

I came across this post on instagram on Monday and slapped me bang in the heart. . . It was quite ironic that 2 days later this was my experience.

As another man-made-Monday takes its turn on the earth and your feed is filled with musings of hustling, killing it, owning it, attacking it, coffee, grinding it, checking it, and whatever other mottos are meant to inspire you to get shit done. . . we want to offer another perspective.

Time is abstract, Mondays only exist because we made them, and what you don’t get done today can always happen tomorrow. Passion, goals, and a desire to better yourself are all beautiful things.

But what if the hamster wheel of society has us all spinning like a top when bettering yourself could be as simple as sitting alone with your thoughts, passionately looking at the sky, and goals of deep connection with one human today? Just a different perspective for all the multi-tasking hustlers out there.

–  Folk Rebellion (@folkrebellion)


Multi-tasking hustlers, I couldn’t think of a better description. And most of the entrepreneurs and business owners I know are exactly the same. But you don’t have to own a business, or even be in a high-flying career to experience this – weather you’re a stay at home mum, a worker-bee, or a CEO – the tasks themselves may be different, but the experience is the same. It’s all hustle, hustle, hustle.

Most days I feel like I have too many tabs open in my brain, and if it wasn’t for my daily rituals, habits and conscious choices – I would be totally fried by lunch time! For example, I know I have to be in nature at least once a day (because FREEDOM is my biggest value, and also my desired feeling, and nature is how I honour that), I walk Frankie along the beach or through the clifftop trails, then I stretch, I have a sit-down breakfast while I read or journal, then I take myself off to meditate. This is my morning ritual, and all this happens before sitting down at my desk and starting my work day. It grounds and centres me, allowing myself to feel calm and present.

It’s ironic that we teach what we need to learn, and I am no exception. My clients are often my biggest teachers. I work with my clients on crafting big bold vision and goals for their lives, and I help support them in making sh*t happen – yet the work is always balanced, we focus just as much on WHO they are being, as on WHAT they are doing.

Because it’s not just what we produce that’s important, it’s our whole experience along the way. Why? Because that experience is your LIFE! And if you are putting everything else on hold, or worse, actively sabotaging other areas of your life as “sacrifice” to achieve a goal, then how empty is that accomplishment going to feel?

So setting goals around how you want to feelwho you want to be, and how you want to show up for others, are just as important (I’d actually argue, more important) as what you want to achieve

I officially give you permission NOT to hustle today. It is your birthright to experience joy, flow and ease in life. If you surrender and allow, more often than not the results will be far beyond your wildest expectations. The universe has your back.

See what opens up for you, be curious as to what’s possible when you step out of that closed mind-set.

If you weren’t hustling, how would you BE?

How would you behave?

How would you feel?

What would your experience of life be like?

I’d love to know what shifts for you, share your thoughts with me via my details below.

Julia Matheson is a certified Life Coach & Speaker. She guides ambitious people to reconnect with their place of knowing, so that they can confidently create a life they flat-out LOVE. A life of fun, a life of abundance, a life of fulfilment and purpose.

Julia has a natural way of inspiring and bringing out people’s greatness. Her speciality is inspiring people to live their most passionate life full of self-expression and purpose. She helps connect people to their hearts and to go after their wildest dreams.

Julia provides private coaching, e-courses, and speaking events. Find her at



Recipe: Chewy Choc Chip Cookies

Bridget Wood

By Kirsty Underwood

I have a love affair with these cookies. And so does everyone who tries them because they're just the right amount of soft, chewy, crumbly and sweet.

It's kinda hard to believe they're free from nuts, gluten, dairy AND refined sugar yet they taste so damned good. Perfect for the kiddies lunch box and pretty much any occasion. ;)

Yes, there a few steps to make them but it is SO worth it. 

100g coconut oil, melted
150g coconut sugar
1 flax egg (mix 1 tbsp flaxseed meal with 3 tbsp water)
1 teaspoon vanilla extract
1/4 teaspoon fine Himalayan salt
1 teaspoon baking powder
75g quinoa flour
75g gluten free self raising flour
100g dairy free chocolate chips

(You can get some of these ingredients delivered from The Organic Butler)

 Here's what you do... 

1. Preheat oven to 175 degrees celcius and line a baking sheet with paper.
2. Whisk coconut oil and coconut sugar together in your food processor, blender or Thermomix until creamy.
3. Add flax egg, vanilla and salt and then mix until smooth.
4. While the appliance is still running, slowly add the flours until well combined.
5. Fold in chocolate chips with a spoon or on reverse in your Thermomix.
6. Cover your cookie dough and chill in the fridge for 20 mins.
7. Remove dough from fridge, scoop spoonfuls onto baking sheet and bake for 20-25 mins until a slight crust has formed but the cookies are still a little soft.
8. Allow to cool on baking sheet for 5 minutes, then transfer to a wire rack to cool completely.

Kirsty Underwood is a health and happiness expert, integrative nutrition coach and food consultant. She works 1:1 with people who want to shake up their health and discover jump-out-of-bed-in-the-morning happiness.
Through her coaching and scrumptious wholefood recipes she shows you how to make food fun and life less complicated. When she’s not spreading the health word or hanging out in her kitchen, you’ll find her seeking sunshine, getting lost in nature or enjoying something chocolatey.
Get social with Kirsty on Facebook or Instagram Or meet her over at

Business and motherhood in 1962

Bridget Wood

By Bridget Wood

Picture this: you're aged 40, a widowed mother of 12, there's no social security and a man has just rejected your very reasonable and competitive lease proposal on a shop because you're a woman (it was a 'yes' before he found out this detail). 'Good Catholic values' reigned and eventually with the help of an accountant friend, you get the deal, the 'Roadhouse Store' in Mt Eliza is yours, and your kids are no longer likely to end up in an orphanage.

It's a tale almost unfathomable today, but this was the reality for my grandmother; if she didn't have a community behind her, and some wise counsel, my mother, who was 1 at the time, would have had a very different life, and may never have known her siblings. 

If Soar Collective was around in 1962, i'm sure my grandmother would have been a top pick to speak at a networking event, telling tales of her run-in with the law and the challenges of running a business and raising 12 children - certainly bringing a whole new meaning to the word 'juggle'! 

In order to provide for her family she needed to build a business, and quickly. So it was paper rounds, pumping petrol, selling groceries and stamps - anything that would provide a service to the locals and holidaymakers, and feed and educate her children.

Today, the reasons that women in regional areas grow businesses and become entrepreneurs are many and varied. 

Our opportunities and potential to make our own way in the world are much greater than they were in the 60s, but women still face significant challenges - it's the stories of regional women in business, and their inspiring dreams, that we want to feature on the Rise For Regional Roadtrip, through the events we'll be hosting, and the documentary we're creating. 

We've had so much support already, both through the generous donations to our Crowdfunding campaign, and from our sponsors, who include Audi Australia and Thankyou Group, and we look forward to hitting the road on 28th May - you can follow us on social media with the #riseforregional hashtag.

To have one more conversation with my grandmother, to tell her what we're doing, hear more of her stories and delight in her humour would be magical, but beautiful memories will have to do; she passed away aged 91, several years ago.

It's inspiring and empowering to come from a family of women pushing the boundaries and paving their own way. As I prepare to take my daughter on the road with us, i'm grateful to all who have come before us, to make it possible. 


Bridget Wood is Director and Events Manager of Suburban Sandcastles and Co-Founder of Nourishing The Mother. She's a lover of life and connecting people to themselves through wisdom, introspection and quality questions. With an insatiable appetite for knowledge and a desire to understand the bigger picture of human behaviour and how the world works, Bridget is on an inspired path to learn more deeply who we are beyond the limitations that we, and our society and culture, place upon us.